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What is an endowment, and why it matters for giving

Five children play outside on grass. One girl in front runs while holding a football, smiling, as the other children watch and follow her. Trees and a sports court are visible in the background on a sunny day.

By Ashley Ashkenazi, development director

Most people think of charitable giving as something that supports a cause today. But some gifts are designed to create lasting impact—supporting important work for years, or even generations, to come. One of the most powerful ways to do that is through an endowment.

Endowment is a useful financial tool that helps organizations like us build a permanent source of support that continues funding important work long after a donor’s original gift is made.

What is an endowment

An endowment is a fund designed to grow over time. Instead of spending the original gift, it is invested, and a portion of the earnings is used each year to support grantmaking.

Because the original gift remains intact, the fund continues to generate support year after year—creating a lasting source of impact.

Think of an endowment like planting a tree. The initial gift is the seed. Over time, it grows and continues to bear fruit, benefiting others for generations.

Why endowment giving matters

Endowment gifts are powerful because they enable foundations to plan for both immediate needs and long-term impact.

Unlike one-time donations, endowment gifts create lasting financial stability—providing a reliable funding stream even as needs evolve and other sources fluctuate.

As these funds grow over time, they generate increasing support for the programs and priorities donors care about most.

For many donors, endowment giving is also about legacy—ensuring their generosity continues to make a difference for generations to come..

The Children’s Foundation of Michigan: Endowment for Kids

At the Children’s Foundation of Michigan, donors can support long-term impact through our Endowment for Kids.

This endowment helps ensure that resources are always available to support the health and well-being of Michigan’s children, not just today, but for generations to come.

When donors give to our Endowment for Kids, their contributions become part of a growing fund that continues supporting programs, partnerships, and innovations that improve children’s lives.

Ways to support the Endowment for Kids

Donors can contribute to the Endowment for Kids in two ways:

Give to Greatest Needs

Some donors choose to give where support is needed most. Gifts to Greatest Needs allow the Foundation to respond to emerging challenges and opportunities that improve children’s health and well-being.

Give to a Field of Interest

Others prefer to focus their giving on a specific issue area they care about. Through the Endowment for Kids, donors can support fields of interest including:

Suicide Prevention
Autism
Abuse + Neglect
Basic Needs
Childhood Cancer
Education
Maternal + Infant Health
Mental Health
Physical Health
Substance Use Disorder

A gift that lasts for generations

Some donors also choose to establish named endowment funds that reflect their personal values and philanthropic goals. These funds can support specific areas of impact that improve the lives of children.

Whether contributing to an existing fund or creating a named endowment, donors help build sustainable resources that support children’s health and well-being far into the future.

Because when you give through an endowment, your generosity doesn’t end with one gift—it continues making a difference for generations.

If you would like to learn more about starting your own named endowment fund, please contact Development Director, Ashley Ashkenazi at [email protected]

Help us improve the health and wellness of more children and families.

You can help us reach more children and families by making a gift to The Children’s Foundation. Click here to make your gift.

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