Kayla Varcoe-Berman is a Director of Strategy at MRM//McCann. Working closely with UX, creative, analytics, and tech teams, Kayla crafts meaningful and measurable strategies rooted in consumer behavior. She has vast experience in B2C and B2B digital marketing with clients including Anheuser-Busch, Coca-Cola, Verizon, Tempur-Sealy, General Motors, and more. Her background is deeply rooted in being able to turn data into actionable insights, testing and optimization plans for driving businesses forward. She has extensive knowledge in research and user testing, customer experience and journey mapping, CRM, website design and migrations, social media, and more.
Prior to MRM//McCann, she worked as a Global Strategist at Commonwealth//McCann in Detroit and was responsible for implementing data driven consumer insights and creating strategic POVs for Chevrolet’s global campaigns and nameplates. Kayla graduated from New York University with Honors in Psychology and Business. She was a Collegiate Research Scholar and recipient of NYU Dean’s Undergraduate Research Fund and Banco Santander International Scholarship. Kayla is a member on the Leaders For Kids Advisory Board to the Children’s Hospital of Michigan Foundation, and also volunteers for CATCH, Sparky Anderson’s charity for children benefiting Children’s Hospital and Henry Ford Hospital.
